From a generic Shopify template to a high-converting WordPress site. A complete redesign and SEO strategy helped Alpine Cabins boost traffic by 642% and increase leads by 52% across New Zealand.
Alpine Cabins, led by Brandon in New Zealand’s North Island, builds high-quality cabins and portable buildings. But their outdated Shopify site didn’t reflect that quality or convert visitors into customers. With no clear design direction or SEO strategy, the brand lacked visibility and consistent enquiries.
Brandon’s goal was clear — build a professional website that showcased their products and turned visitors into qualified leads.
We built a WordPress site designed to turn browsing visitors into paying customers. The clean structure, strong visuals, and SEO-ready content helped Alpine Cabins stand out in search results and turn browsing visitors into buyers. Within weeks, the business saw a 52% increase in leads, more than 1,500 monthly visits, and a 642% jump in overall traffic.
Alpine Cabins, led by Brandon in New Zealand’s North Island, builds high-quality cabins and portable buildings. But their outdated Shopify site didn’t reflect that quality or convert visitors into customers. With no clear design direction or SEO strategy, the brand lacked visibility and consistent enquiries.
Brandon’s goal was clear — build a professional website that showcased their products and turned visitors into qualified leads.
We built a WordPress site designed to turn browsing visitors into paying customers. The clean structure, strong visuals, and SEO-ready content helped Alpine Cabins stand out in search results and turn browsing visitors into buyers. Within weeks, the business saw a 52% increase in leads, more than 1,500 monthly visits, and a 642% jump in overall traffic.
After launch, Alpine Cabins’ visibility and enquiries surged. The SEO-driven site began attracting ready-to-buy customers across NZ.
The new site now drives steady organic traffic and consistent qualified leads.
Before working with Opt Digital, Alpine Cabins had strong workmanship but limited online traction. Their templated Shopify site failed to reflect the brand’s quality or convert visitors into enquiries. Brandon, the owner, wanted a website that looked professional, showcased their products, and generated consistent leads.
We turned that goal into a measurable growth system. The new WordPress site was built for performance, featuring high-quality visuals, clear navigation, and keyword-optimised product pages aligned with real search demand. Tracking tools were added to measure calls, form submissions, and traffic sources, giving Brandon full visibility into his marketing results.
Within weeks of launch, Alpine Cabins began generating steady enquiries, averaging more than 40 leads per month and reaching over 1,500 monthly visits. The new site now acts as a full-time sales engine that highlights quality, builds trust, and delivers consistent results.
By optimising Alpine Cabins’ Google presence and refining SEO for high-value keywords like portable cabins and sleepouts, the business began reaching customers across the North Island and beyond. This visibility helped position them as one of New Zealand’s leading cabin suppliers, driving consistent monthly enquiries from search.
The new WordPress site was built for performance. Clean layouts, detailed product pages, and strong visuals made it easy for visitors to explore cabin options and request a quote. Each page was structured to convert interest into action, helping Brandon’s team generate over 40 monthly leads with measurable growth month after month.
We’ve helped roofing, plumbing, electrician, and construction businesses dominate local search and turn website visits into booked jobs. Explore more client wins and see how we turned local brands into top-ranking lead magnets.
Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google — where the jobs really come from.
