About us

About Us

We’re not a faceless agency. We’re a hands-on team who’ve been in the trenches with local service businesses, building strategies that turn search visibility into real calls, jobs, and revenue.

Book a CallOur story
  • 3markets: New Zealand, Australia and the United States
  • 100+local service businesses ranked
  • 10published case studies with real numbers
  • 0lock-in contracts, ever
Our story

We built the agency we wish we’d hired

We didn’t start in boardrooms or agencies. We started in the trades. We know what it’s like to rely on jobs coming in, to feel the pressure of keeping a crew busy, to wonder if the next week will be quiet or full. That background shapes everything we do at Opt Digital.

When we shifted into digital, we brought that same grit with us. We’ve turned SEO from theory into a practical tool for tradies and service businesses: a way to get found, get called, and keep schedules full.

That’s why our clients stick: we get the trades, we get the work, and we know what matters at the end of the day.

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BelindaJSW Plumbing, Sydney
AdamWe Know Mold, United States
Plumb’n H2OPriest River, Idaho
EricComplete Flood Restoration, San Antonio

Doubled monthly calls and leadsBelinda, JSW Plumbing, Sydney

“Our schedule has gone up to 2 to 3 months. After being bombarded by companies promising to get us on the first page of Google, OPT’s approach was a breath of fresh air: realistic timelines and well-managed expectations.”
Metro Roof, Adelaide

How we work

At Opt Digital, we don’t pretend SEO is magic. We break it down, track everything, and show you exactly how your business is growing.

  • No Lock-In Contracts, Ever

    We don’t trap clients. You stay with us because your phone is ringing and your business is growing, not because you’re stuck in paperwork.

  • Track Every Lead, Every Call

    You’ll know exactly where your customers are coming from. We measure every form fill, every phone call, every booked job, so you can see the ROI clearly.

  • Results You Can See, Not Just Reports

    No vanity metrics. We don’t hide behind traffic graphs. You’ll see proof in the call logs, the booked jobs, and the revenue, the only numbers that really matter.

  • Straight Talk, Every Time

    We speak plainly. No jargon, no fluff, no “trust us” language. Just clear explanations of what’s happening, why it matters, and how it’s moving your business forward.

Let’s Outrank
Your Competitors

Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google, where the jobs really come from.

Book A Free Strategy Call