Website development

Websites built to rank and convert

Your website has one job: turn a search into a call. We build fast, mobile-first sites for service businesses with the pages, structure and tracking that Google and customers both want.

  • 642%more organic traffic after relaunch for Alpine Cabins
  • 2xmonthly calls after the rebuild for JSW Plumbing
  • 60+enquiries a month within 60 days for Rent2Own Cabins
Why it matters

Why good-looking sites still lose calls

Most trade websites were built to look good at a desk. They load slowly on a phone, bury the phone number and give Google one “Services” page to rank for everything.

We build sites around the one job they have to do: turn a search into a call. A page for every service and area, a call button on every screen, and tracking from day one so you can see what the site earns.

Get a site review
What we do

What’s included

A fast, mobile-first website with the structure Google needs and the details that make people call. No add-ons, no surprise invoices, and no lock-in contracts.

Fast and mobile first

Built to load quickly on a phone at a job site, without bloated page builders.

Service and area pages

The structure Google needs to rank you for each job in each suburb.

Click to call everywhere

A call button and a short quote form on every page, above the fold on mobile.

Trust built in

Reviews, licences and photos of your real crew and real work.

Tracking from day one

Calls and forms measured, so you know exactly what the site produces.

Yours to keep

Domain, hosting, content and design are yours, with training so you can update it.

The process

How it works

Four steps, and you always know which one we are on.

  1. 1

    Strategy call

    Your services, areas, competitors and the jobs you want more of.

  2. 2

    Page plan and copy

    A page for every service and area, written to rank and to convert.

  3. 3

    Design and build

    You see it at every stage, and nothing goes live until you are happy.

  4. 4

    Launch and track

    Tracking wired in, pages submitted to Google, and the calls measured.

A recent result

60+ leads a month within 60 days of launch

We launched Rent2Own Cabins’ first website and SEO strategy, and reached the top three for five high-value rent-to-own cabin keywords across New Zealand.

Read the Rent2Own Cabins story

They found us.
Now everyone’s finding them.

When you’re deciding who to trust with your business, nothing matters more than results. Here’s what service business owners like you have experienced with Opt Digital:

Faces of OPT Digital clients Trusted by 100+ clients+100 clients

Frequently asked questions

How much does a website cost?

It depends on the number of services and locations. We quote a fixed price after a short call, and we tell you if your existing site is worth keeping instead.

Do I own the site?

Yes. Domain, hosting, content and design are yours. If you leave, it goes with you.

Can you fix my current site instead of starting over?

Often. If the foundation is sound we keep it and fix the pages, speed and tracking. If it is not, we say so.

Will it rank on its own?

A well-built site is the foundation, not the whole job. Pair it with local SEO and reviews and the rankings follow.

Next step

Get a site review

Send us your current site. We will tell you whether to fix it or rebuild it, and what either costs.

  • No lock-in contracts, ever
  • A reply within one business day
  • A plain-English plan, not a sales pitch

Other services

Let’s Outrank
Your Competitors

Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google, where the jobs really come from.

Book A Free Strategy Call