Local Services Ads

Pay for real leads, not clicks

Google Local Services Ads put your business at the very top of the results with a Google Screened or Google Guaranteed badge, and you pay per lead instead of per click. We set them up, manage them and dispute the junk so every dollar goes to real jobs.

  • Topof the page, above every organic and map result
  • Per leadyou pay for calls and messages, not clicks
  • Weeklybudget, bid and dispute management
Why it matters

The fastest way to make the phone ring

Local Services Ads sit above every other result, show your rating and badge, and the customer calls straight from the ad. You pay per lead rather than per click, so people who are only browsing cost you nothing.

They are the quickest way to get calls while your SEO builds, as long as someone manages the budget, the service areas and the junk leads. That is the part we take off your hands.

Check your eligibility
What we do

What’s included

Set up, verified and managed every week, with every lead tracked to a job. No add-ons, no surprise invoices, and no lock-in contracts.

Verification and badge

Licences, insurance and background checks handled so you qualify.

Service and area targeting

Only the jobs and suburbs you want, and nothing else.

Reviews that lift your position

Your Google rating shows on the ad, so we keep the reviews coming.

Weekly budget management

Bids and budget adjusted every week against lead volume and quality.

Lead disputes

Spam, wrong-service and out-of-area leads disputed so you don’t pay for them.

Cost per job reporting

Leads, cost per lead and booked jobs, not impressions.

The process

How it works

Four steps, and you always know which one we are on.

  1. 1

    Eligibility check

    We confirm Local Services Ads are available for your trade and area, and what a lead is likely to cost.

  2. 2

    Verification

    Paperwork and checks handled for you, usually two to four weeks.

  3. 3

    Launch and tune

    Targeting, budget and hours set, then adjusted weekly against lead quality.

  4. 4

    Taper as SEO grows

    As your map rankings take over, the paid spend can come down.

A recent result

Doubled monthly calls and leads

A conversion-focused website, call tracking and a CRM gave JSW Plumbing predictable growth in Sydney, backed by more than 80 new customer reviews.

Read the JSW Plumbing story

They found us.
Now everyone’s finding them.

When you’re deciding who to trust with your business, nothing matters more than results. Here’s what service business owners like you have experienced with Opt Digital:

Faces of OPT Digital clients Trusted by 100+ clients+100 clients

Frequently asked questions

How much do LSA leads cost?

It varies by trade and city. Plumbing and electrical leads in big cities cost more than in regional areas. We set a weekly budget and adjust it against lead quality.

Are LSAs the same as Google Ads?

No. Google Ads charge per click and send people to your website. LSAs charge per lead, show your badge, and the customer calls you directly from the ad.

How long does verification take?

Usually two to four weeks, depending on how quickly the background and licence checks clear. We handle the paperwork.

Can I run LSAs without a website?

Technically, yes. But a good website and a steady flow of reviews lift your ad position and your conversion rate, so we recommend both.

Next step

Check your eligibility

Tell us your trade and location. We will confirm whether LSAs are available to you and what a lead is likely to cost.

  • No lock-in contracts, ever
  • A reply within one business day
  • A plain-English plan, not a sales pitch

Other services

Let’s Outrank
Your Competitors

Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google, where the jobs really come from.

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