From no visibility to 9,000% traffic growth and #1 in AI search. A new brand, SEO strategy, and content system made Flowpro Auckland’s most trusted plumbing company.
Flowpro, led by Jamie in Auckland, had built a strong reputation through commercial plumbing projects but lacked online visibility in the residential market. Their outdated site failed to show the professionalism behind their work or convert visitors into leads. After years of unreliable advice, Jamie needed a clear, data-driven strategy to generate consistent enquiries.
The goal was clear — establish Flowpro as Auckland’s most trusted plumber and a recognised brand online.
We built a high-performing website backed by SEO research, location targeting, and keyword-focused content designed for both search engines and AI platforms. Within weeks, Flowpro ranked first for multiple plumbing searches, reached 2,000 monthly visits, and began generating more than 30 qualified leads every month.
Flowpro, led by Jamie in Auckland, had built a strong reputation through commercial plumbing projects but lacked online visibility in the residential market. Their outdated site failed to show the professionalism behind their work or convert visitors into leads. After years of unreliable advice, Jamie needed a clear, data-driven strategy to generate consistent enquiries.
The goal was clear — establish Flowpro as Auckland’s most trusted plumber and a recognised brand online.
We built a high-performing website backed by SEO research, location targeting, and keyword-focused content designed for both search engines and AI platforms. Within weeks, Flowpro ranked first for multiple plumbing searches, reached 2,000 monthly visits, and began generating more than 30 qualified leads every month.
In just weeks, Flowpro went from invisible online to one of Auckland’s most visible plumbing brands. The new website and location-optimised SEO drove high-intent searches straight to their pages, generating steady leads and traffic.
Flowpro now tracks every enquiry and turns visibility into steady growth.
Before working with Opt Digital, Flowpro had a strong reputation in the commercial sector but limited online visibility. Despite handling major commercial projects, they struggled to attract residential clients or rank in search results. Jamie, the owner, wanted Flowpro to be recognised as Auckland’s go-to plumber but didn’t know where to begin.
We rebuilt their brand from the ground up, starting with a complete website redesign focused on conversion and clarity. Each page targeted high-value locations with clear service messaging and optimised residential plumbing content.
Within weeks, Flowpro climbed into top search results across Auckland, reaching over 2,000 monthly visits and generating 30+ consistent leads every month. The business now operates with a clear brand identity and a reliable digital system that continues to drive measurable growth.
Flowpro’s rebuild focused on ranking for the searches that matter most. Each service and location page was built to capture ready-to-book homeowners across Auckland, driving high-intent traffic straight to the site.
With better tracking and data insight, Flowpro now converts traffic into measurable growth. The website now delivers 2,000+ visits and 30+ monthly enquiries, turning visibility into booked jobs.
We’ve helped roofing, plumbing, electrician, and construction businesses dominate local search and turn website visits into booked jobs. Explore more client wins and see how we turned local brands into top-ranking lead magnets.
Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google — where the jobs really come from.
