From outdated marketing to top-three rankings in 90 days. A new website and automated review system rebuilt Tuffnell’s reputation as Nelson’s most trusted plumbing company.
Despite being one of Nelson’s most established plumbing companies, Tuffnell Plumbing was losing ground online. Competitors with modern websites and stronger SEO were capturing local visibility, while Tuffnell’s outdated marketing made them harder to find.
Chris’s goal was clear: make Tuffnell the most trusted and visible plumbing company in Nelson.
We rebuilt Tuffnell’s digital foundation with a focus on trust and visibility. The new website showcased their local expertise and strong reputation, while local SEO and automated review systems helped them regain dominance in search results.
Despite being one of Nelson’s most established plumbing companies, Tuffnell Plumbing was losing ground online. Competitors with modern websites and stronger SEO were capturing local visibility, while Tuffnell’s outdated marketing made them harder to find.
Chris’s goal was clear: make Tuffnell the most trusted and visible plumbing company in Nelson.
We rebuilt Tuffnell’s digital foundation with a focus on trust and visibility. The new website showcased their local expertise and strong reputation, while local SEO and automated review systems helped them regain dominance in search results.
After the launch, Tuffnell Plumbing saw a complete turnaround in online visibility and lead flow. The new website and local SEO strategy positioned the company as Nelson’s go-to plumbing brand, driving a surge of local searches and inbound calls.
Tuffnell Plumbing now ranks in the top three for local searches and generates a consistent flow of new calls each month.
Before partnering with Opt Digital, Tuffnell Plumbing had been a trusted name in Nelson for decades but struggled to stay visible online. Their old marketing wasn’t driving calls, and competitors were dominating Google with stronger websites and more reviews. Chris, the owner, wanted to rebuild trust and establish Tuffnell as Nelson’s most recognised plumbing company.
We developed a clear strategy focused on credibility, consistency, and visibility. The project included a complete website rebuild, structured location pages, and an automated review system that generated over 120 new Google reviews in three months. With improved SEO and stronger local signals, Tuffnell quickly climbed into Nelson’s top three plumbing results and saw a 52% increase in calls.
Tuffnell Plumbing’s online presence now matches its long-standing local reputation. With a new website, improved SEO, and a review system built to showcase customer satisfaction, the brand regained authority and trust across Nelson.
The new system continues to deliver steady results every month. Tuffnell now attracts consistent local leads, stays visible in Google’s top results, and converts enquiries faster through data-backed marketing automation.
We’ve helped roofing, plumbing, electrician, and construction businesses dominate local search and turn website visits into booked jobs. Explore more client wins and see how we turned local brands into top-ranking lead magnets.
Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google — where the jobs really come from.
