From a non-converting website to a national lead-generation system. We helped Five Star Roofing achieve a 64% increase in leads, a 102% rise in traffic, and a #1 AI ranking across Australia.
Five Star Roofing is one of Australia’s most established roofing companies, completing thousands of projects each year across multiple states. Despite completing thousands of projects nationwide, their online presence failed to match its industry reputation. The old site attracted visitors but didn’t convert them, leaving untapped demand across key service regions.
When Trevor partnered with Opt Digital, his goal was to build a website that consistently brought in qualified leads and showcased Five Star Roofing as a trusted national brand.
We rebuilt the website from the ground up with a strong conversion framework, optimised site architecture, and a targeted SEO strategy. The new platform positioned the company as a market leader, increased visibility across Australia, and turned their website into a reliable source of measurable growth.
Five Star Roofing is one of Australia’s most established roofing companies, completing thousands of projects each year across multiple states. Despite completing thousands of projects nationwide, their online presence failed to match its industry reputation. The old site attracted visitors but didn’t convert them, leaving untapped demand across key service regions.
When Trevor partnered with Opt Digital, his goal was to build a website that consistently brought in qualified leads and showcased Five Star Roofing as a trusted national brand.
We rebuilt the website from the ground up with a strong conversion framework, optimised site architecture, and a targeted SEO strategy. The new platform positioned the company as a market leader, increased visibility across Australia, and turned their website into a reliable source of measurable growth.
In just weeks, Five Star Roofing went from a non-converting website to a nationwide lead-generation system producing steady results. The new design and targeted SEO doubled traffic and captured high-intent roofing enquiries across Australia.
The company now tracks every lead source, ranks across major roofing searches, and continues to scale consistent monthly growth.
Before partnering with Opt Digital, Five Star Roofing had a strong reputation but limited online reach. Their old website looked professional yet failed to convert visitors into leads or represent their growing national presence. The business relied heavily on referrals and word of mouth, leaving untapped opportunities across key service regions.
After the rebuild, everything changed. The new website showcased every branch across Australia, ranked nationally for top roofing searches, and delivered a steady flow of qualified enquiries each month. Five Star Roofing now operates with full visibility on performance, turning brand recognition into measurable, long-term growth.
The new SEO framework positioned Five Star Roofing at the top of high-intent searches in every key region. Each branch now dominates local roofing results, turning organic visibility into booked work.
Lead tracking now gives complete visibility into every enquiry source. Five Star Roofing converts consistent traffic into predictable new business each month, scaling results across all branches.
We’ve helped roofing, plumbing, electrician, and construction businesses dominate local search and turn website visits into booked jobs. Explore more client wins and see how we turned local brands into top-ranking lead magnets.
Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google — where the jobs really come from.
