Our Services
We focus on the strategies that actually move the needle for local service businesses. From SEO and map rankings to websites and lead tracking, everything we do is designed to make your phone ring with qualified customers.
Local SEO
Most service businesses lose jobs not because they’re bad at what they do — but because their competitors show up higher on Google. Local SEO fixes that. We optimise your Google Business Profile, on-page content, and local signals so when customers in your area search, you’re the one they find first.
- GBP optimisation
- Service area targeting
- On-page fixes
- Citation clean-up
- Local link building
- Competitor audit
- Call tracking
- Rank monitoring
Local SEO Audits
Most audits overwhelm you with jargon, vanity metrics, and 30-page reports that don’t move the needle. We do the opposite. Our audits zero in on the few things that actually matter for local rankings — what’s stopping your business from being found and how to fix it fast. No wasted time, no fluff, just clarity.
- GBP audit
- On-page audit
- Citation audit
- Link profile review
- Competitor audit
- Keyword gap analysis
- Call flow review
- Action plan
Website Development
Most websites look nice but don’t do the one job that matters: make the phone ring. We build sites designed for service businesses — fast, mobile-friendly, and built to rank on Google. No bloated builds, no endless revisions, just clean websites that generate calls.
- Fast, SEO-ready setup
- Mobile-first design
- Conversion-optimised layouts
- Lead form integration
- Click-to-call setup
- Tracking integration
- Ongoing support
- Built to convert
Google Local Service Ads
LSAs are the fastest way to get qualified calls while your SEO builds momentum. We set them up, optimise them, and track every lead so you only pay for real jobs — not wasted clicks.
- LSA account setup
- Profile verification
- Service & location targeting
- Review integration
- Ad copy optimisation
- Bid & budget management
- Lead tracking
- Performance reporting
CRO
Getting traffic is only half the job — if your site doesn’t convert, you’re leaving money on the table.
We optimise your site so more visitors turn into calls, leads, and booked jobs.
- Page layout analysis
- CTA optimisation
- Form improvements
- Click-to-call setup
- Speed optimisation
- Mobile usability fixes
- A/B testing
- Conversion tracking
Helping businesses own their market
We help local businesses improve search visibility and turn traffic into real leads. These case studies show how our SEO strategies deliver measurable growth and consistent results.
Metro Roof has soared to the top of Adelaide for all metal roofing terms.
Flowpro has become the primary source of plumbing information.
Rent2Own within 60 days went from 0-60+ monthly leads
Our Process
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1: Audit & Strategy
We start with a full audit of your online presence and competitors, then build a clear strategy to get you ranked and generating calls.
2: Optimise & Build
We fix the foundations: Google Business Profile, on-page SEO, citations, and key pages. This gives you a strong base for growth.
3: Grow & Outrank
Next we push past competitors with link building, content expansion, and map pack optimisation — moving you higher where customers click first.
4: Track & Improve
Every lead is tracked, every ranking monitored. We report on what matters — calls and jobs — and keep refining to drive more growth.
They found us.
Now everyone’s finding them.
When you’re deciding who to trust with your business, nothing matters more than results. Here’s what service business owners like you have experienced with Opt Digital:
Chris Downey
From the very start Ben has shown me that he knows his shit, from designing, planning, follow ups, service and implementation of our new website with our own flavour infusion imbedded it, and SEO strategy into the future so new clients can find us when Googling was a euphoric experience. Ben and his team (Jeff) have been superb.
Building a website is not a cheap exercise, but we saw it more of an investment to bring our existing website into the future, and get it working for us. Ben also tailored the package to fit our budget.
There were just couple of little gremlins to work out of the system as you would expect with the digital world, but even dealing with the gremlins was fast and efficient and no fuss.
I have no hesitation in recommending OPT Digital, and just hope that my competitors dont find them too, as they have been huge for our business.
Tony
Opt Digital did an amazing job creating our new Security business website! From start to finish, their customer service and technical knowledge were outstanding. Ben was fantastic to deal with — professional, attentive, and genuinely interested in understanding our needs.
He went above and beyond to deliver exactly what we wanted, and the end result exceeded our expectations. I was referred to Opt Digital by a close friend who had multiple websites done by Ben, and now I can see why. His knowledge, experience, and dedication are exceptional.
Highly recommend Opt Digital and Ben to anyone looking for quality web design and outstanding service!
Jamie Pohl
We’ve been working with OPT Digital on a full website overhaul, SEO strategy, and a range of lead generation tools for Flow Pro, and the results have been outstanding. From the very first interaction, Ben has been an absolute star — always available, forward-thinking, and genuinely invested in our success. His approach is proactive, clear, and results-driven. Since launching with OPT, we’ve seen measurable improvements week after week. If you’re serious about growing your business online, I would highly recommend Ben and the team at OPT Digital. Exceptional service and even better results.
Metro Roof
Jacob Pratt
I am incredibly impressed with the job Opt Digital did on our business web re-design. From start to finish, the entire process was seamless. Ben, the main point of contact, was exceptional in his communication. He kept us informed about every little detail, ensuring we were always in the loop. His responsiveness and attentiveness made the experience enjoyable and stress-free. I highly recommend Opt Digital for anyone needing professional web design services!! Go check out the Full Swing Fencing website to get a better idea on the quality of work they produce.
MyCladders Roofing and Cladding
Ben and the team have done an amazing job not just in developing our new website, as well, they deep dive into our entire industry and looked at how we were performing across all of our platforms and took that into account when building the website. This has been our fourth website build in 12 years, and the service and relationship that has been had by us from them is levels above Everyone else we’ve used.
The amount of work that we have had to do for this website has been very little and this has helped us continue running our business.
I cannot recommend opt Digital enough. I would give it six stars if it was an option.
Brandon Yaxley
Big thanks to Ben and the team at OPT Digital for the awesome work building our website. The site looks great, we’re already seeing lots of visitors, and the whole process was smooth from start to finish.
Communication was clear and easy throughout, highly recommend!
Belinda Widdup
Ben and his team have been amazing. The support that they have given us has been beyond our expectations, nothing is too much trouble for these guys, we have started seeing results really quickly as well!
Abbey Talarico
Absolutely brilliant. Jeff and Ben have designed us the perfect website. They have listend and communicated with us through every step. Communication is A+++. They have been easy to contact and never ignore stupid questions! They have gone above and beyond with what they’ve done for us and the website. The website has been made easy for me to be able to maintain and update myself but Jeff and Ben are always there to help when I’ve gotten stuck. Thank you Jeff, Ben and rest of team at Opt Digital!
Jamie Pohl
Tanmay Aul
I couldn’t be happier with the website redesign. From day one, the team made everything straightforward and stress-free. Communication was clear and consistent, so we always knew what was happening and what to expect next. They really listened to our ideas and also brought their own creative touch, which made the end result even better than I imagined. The site not only looks amazing, but it also runs smoothly and feels professional. If you’re looking for a group that actually cares about the quality of their work and about making your life easier during the process, I’d absolutely recommend them.
+100 clients
Trusted by 100+ clients
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Let’s Outrank Your Competitors
Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google — where the jobs really come from.