From stagnant growth to a 157% increase in leads. A new website, improved Google presence, and smarter tracking helped JSW Plumbing double their inbound calls and reach Sydney’s top 3 in local search.
JSW Plumbing, led by Belinda in Sydney, had grown steadily through reputation and repeat clients, but progress hit a ceiling. Their website and Google Business Profile brought occasional calls, yet without tracking or structure, they couldn’t tell what worked or how to scale it further.
Belinda’s goal was simple — get higher monthly turnover. She wanted more than just calls; she needed predictable growth supported by a clear system for managing enquiries and measuring performance. Doing everything manually had taken the business as far as it could go, and the next step required a smarter, data-driven approach.
Partnering with Opt Digital, we rebuilt JSW Plumbing’s online foundation. We introduced call tracking to identify real lead sources, launched a conversion-focused website, refined their Google presence, and implemented a CRM to manage new jobs. Within months, the business grew from 40 to more than 80 monthly calls, reached the top three in Google Maps rankings, and achieved a 157% increase in leads, giving Belinda full control over growth and a clear path to scale.
JSW Plumbing, led by Belinda in Sydney, had grown steadily through reputation and repeat clients, but progress hit a ceiling. Their website and Google Business Profile brought occasional calls, yet without tracking or structure, they couldn’t tell what worked or how to scale it further.
Belinda’s goal was simple — get higher monthly turnover. She wanted more than just calls; she needed predictable growth supported by a clear system for managing enquiries and measuring performance. Doing everything manually had taken the business as far as it could go, and the next step required a smarter, data-driven approach.
Partnering with Opt Digital, we rebuilt JSW Plumbing’s online foundation. We introduced call tracking to identify real lead sources, launched a conversion-focused website, refined their Google presence, and implemented a CRM to manage new jobs. Within months, the business grew from 40 to more than 80 monthly calls, reached the top three in Google Maps rankings, and achieved a 157% increase in leads, giving Belinda full control over growth and a clear path to scale.
After launch, JSW Plumbing’s performance and enquiries became consistent. The business shifted from unpredictable leads to a steady flow of qualified calls supported by accurate tracking and stronger local visibility.
The campaign gave Belinda full control over lead sources, clearer insight into what drives conversions, and a system that continues to bring in new work every month.
Before working with Opt Digital, JSW Plumbing relied on word-of-mouth and repeat customers, but the business had no clear way to measure marketing results or manage enquiries efficiently. Calls came in inconsistently, follow-ups slipped through, and growth had stalled.
We built a system that removed guesswork and replaced it with clear data and control. Call-tracking showed exactly which channels produced paying customers, while a rebuilt website and optimised Google Business Profile turned that traffic into booked jobs.
Once we introduced a CRM to manage leads and follow-ups, Belinda’s team could track every enquiry, respond faster, and close more work. The result was a predictable flow of qualified calls, stronger visibility in Google Maps, and a streamlined operation that now scales month after month.
Refining JSW Plumbing’s Google Business Profile and creating high-authority local backlinks lifted the company into top search positions across Sydney. This visibility produced a steady stream of high-intent customers ready to book plumbing services.
The new website was built for performance, not appearance. Clear service pages, trust signals, and mobile-first design made it easy for homeowners to contact the team and for JSW Plumbing to turn visits into confirmed jobs.
We’ve helped roofing, plumbing, electrician, and construction businesses dominate local search and turn website visits into booked jobs. Explore more client wins and see how we turned local brands into top-ranking lead magnets.
Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google — where the jobs really come from.
