From word of mouth to $235,000 in new revenue. A new website and smarter local SEO turned Metro Roof into Adelaide’s go-to roofing company.
Metro Roof is a roofing company based in Adelaide, owned by Adam. For years, the business relied on word of mouth and referrals from suppliers to find new work. It was enough to keep things steady, but it also limited how much the business could grow and how many people could discover their services online.
When Adam partnered with OPT Digital, he wanted one simple outcome — more roof replacement jobs. Like many business owners, he had heard countless promises from marketing agencies but had no idea where to start or who to trust. He needed a proven strategy that would deliver qualified leads and consistent revenue.
Our goal was to help Metro Roof shift from relying on referrals to generating a steady stream of online enquiries every month. We built a strategy that made the business visible online, trusted locally, and fully booked with new work.
Metro Roof is a roofing company based in Adelaide, owned by Adam. For years, the business relied on word of mouth and referrals from suppliers to find new work. It was enough to keep things steady, but it also limited how much the business could grow and how many people could discover their services online.
When Adam partnered with OPT Digital, he wanted one simple outcome — more roof replacement jobs. Like many business owners, he had heard countless promises from marketing agencies but had no idea where to start or who to trust. He needed a proven strategy that would deliver qualified leads and consistent revenue.
Our goal was to help Metro Roof shift from relying on referrals to generating a steady stream of online enquiries every month. We built a strategy that made the business visible online, trusted locally, and fully booked with new work.
After launch, Metro Roof’s new website and SEO campaign began delivering consistent, qualified leads. The site quickly ranked across Adelaide for high-intent roofing searches, driving steady quote requests and calls.
The strategy turned local visibility into a reliable source of new jobs and transformed Metro Roof’s online presence into a lead-generating system.
Before working with OPT Digital, Metro Roof had a strong local reputation but little online visibility. Most of their work came from word of mouth and supplier referrals, which limited how quickly the business could grow. Adam knew the company needed a stronger online presence but wasn’t sure where to start.
We focused on turning that reputation into a consistent source of qualified leads. Our team built a clean, modern website designed to engage visitors and make it simple for homeowners to request a quote. By combining clear messaging with a structured layout, we helped the business stand out among other roofing companies in Adelaide.
Within weeks of launch, enquiries started flowing in — a direct payoff from the new SEO and website strategy. The new digital presence now acts as a full-time sales engine that attracts, engages, and converts leads without relying solely on referrals.
We improved search visibility by optimising Metro Roof’s local listings and creating strong supporting backlinks. Within weeks, the business began appearing at the top of Google searches across Adelaide/
Metro Roof’s new website was built to convert visitors into leads through clear service messaging and easy navigation. Every page highlights trust, expertise, and a simple path to request a quote.
We’ve helped roofing, plumbing, electrician, and construction businesses dominate local search and turn website visits into booked jobs. Explore more client wins and see how we turned local brands into top-ranking lead magnets.
Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google — where the jobs really come from.
