From an outdated website to top rankings in just 33 days. A complete rebuild and targeted SEO put this forklift dealer in the top three nationwide and brought in 50+ new leads each month.
Stellar Machinery is a national forklift dealer based in New Zealand, known for supplying premium equipment to businesses across the country. When they partnered with Opt Digital, their website was outdated, their Google Business Profile under-optimised, and there was no system for tracking where leads were coming from. Despite their strong reputation, they were invisible in search results.
Paul’s goal was clear — get more visibility for forklift-related searches. Without proper tracking, Stellar couldn’t measure performance or allocate marketing spend effectively. They needed a digital foundation that would not only attract traffic but also turn those visits into qualified enquiries.
We developed a system that gave Stellar Machinery complete visibility into their marketing performance. Within just weeks of launch, they started receiving consistent enquiries, climbing to the top of Google rankings for multiple forklift keywords, and tracking over 50 new leads every month.
Stellar Machinery is a national forklift dealer based in New Zealand, known for supplying premium equipment to businesses across the country. When they partnered with Opt Digital, their website was outdated, their Google Business Profile under-optimised, and there was no system for tracking where leads were coming from. Despite their strong reputation, they were invisible in search results.
Paul’s goal was clear — get more visibility for forklift-related searches. Without proper tracking, Stellar couldn’t measure performance or allocate marketing spend effectively. They needed a digital foundation that would not only attract traffic but also turn those visits into qualified enquiries.
We developed a system that gave Stellar Machinery complete visibility into their marketing performance. Within just weeks of launch, they started receiving consistent enquiries, climbing to the top of Google rankings for multiple forklift keywords, and tracking over 50 new leads every month.
In just 33 days, Stellar Machinery went from untracked traffic to a top-ranking forklift brand generating 50+ monthly leads. The new website and optimised Google Business Profile captured high-intent forklift searches across New Zealand, driving consistent calls and quote requests.
Stellar Machinery now runs a marketing system that turns every search into measurable sales opportunities.
Before working with Opt Digital, Stellar Machinery had an outdated website, no tracking systems, and limited visibility in a highly competitive forklift market. Despite offering quality equipment, potential customers couldn’t find them online, and calls from search were almost non-existent.
We rebuilt their entire digital framework to compete nationwide. The new website focused on conversions, with well-structured product pages, enquiry-focused layouts, and SEO that positioned the brand for high-value forklift searches. We also revamped their Google Business Profile to capture local intent and ensure strong coverage across every service area in New Zealand.
Within weeks, Stellar Machinery climbed into top search positions nationwide. The site began generating consistent calls and form enquiries, while tracking revealed exactly which channels were driving conversions. The result was a fully trackable growth system built for measurable ROI.
By combining clear product architecture, technical SEO, and call tracking, Stellar Machinery turned from being invisible online to ranking nationwide. The campaign created a repeatable system for capturing high-intent forklift leads and turning them into booked sales.
Stellar Machinery’s new digital framework delivered visibility and performance at scale. With a conversion-first website and location-optimised Google profile, the business now dominates forklift searches across New Zealand and generates measurable leads every week.
We’ve helped roofing, plumbing, electrician, and construction businesses dominate local search and turn website visits into booked jobs. Explore more client wins and see how we turned local brands into top-ranking lead magnets.
Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google — where the jobs really come from.
