We help local businesses rank higher on Google and turn searches into steady, qualified leads.
The right keywords are the foundation of local SEO. We find the exact service + location terms your customers type when they’re ready to call, not vague national phrases that never convert. Every keyword is mapped to a service or suburb, so you cover all the areas you want to dominate. With this strategy, your site stops being invisible and starts bringing in real jobs.
Our research blends search data, competitor analysis, and customer behaviour to uncover hidden opportunities.
Keywords are grouped into clusters that drive content and SEO strategy.
This ensures you rank not just for “electrician Sydney,” but for profitable terms like “switchboard upgrades Mosman.” The result is a roadmap that attracts steady, high-intent calls.
We focus on terms people search right before they call. Every ranking is built to turn into jobs, not just clicks.
Keywords are grouped by service and suburb. This gives you full market coverage and blocks competitor gaps.
We optimise your Google Business Profile to turn it into a reliable source of local leads. By improving visibility, accuracy, and engagement, we help your business appear more often in local search results and map listings.
Our process begins with a complete profile audit to identify gaps and inconsistencies. We optimise your categories, service areas, and business information using targeted keywords that align with customer search intent.
We then enhance your listing with regular posts, high-quality images, and relevant updates that boost credibility and engagement.
Continuous performance tracking ensures your profile stays competitive and keeps generating calls from nearby customers.
We fix and optimise business info, categories, and service areas to strengthen your visibility.
Keywords are grouped by service and suburb. This gives you full market coverage and blocks competitor gaps.
We optimise your website so Google understands your services, service areas, and relevance to local customers. Each page is structured to align with search intent, giving you stronger visibility for both service and location-based keywords.
Each element on your website is reviewed and refined for better visibility.
Headings, metadata, and internal links are updated to strengthen keyword relevance. Schema markup and local signals are refined to help search engines read and rank your content more accurately.
We then focus on speed, accessibility, and clarity. By improving how users navigate and engage with your pages, your website becomes more effective at converting traffic into genuine leads.
We refine titles, headings, and on-page text so each page targets the right local terms.
We connect service and location pages strategically to improve crawlability and authority flow.
We strengthen the technical foundation of your website to improve speed, security, and overall search performance. A stable and well-optimised site helps Google crawl your pages faster and gives visitors a smoother experience.
We address key technical areas that affect visibility, including site speed, indexing, and mobile usability. Crawl errors, broken links, and missing tags are fixed to ensure every important page can be found and ranked correctly.
Code, images, and scripts are streamlined to remove unnecessary load. Each optimisation makes your website more efficient, helping it rank higher and perform better for both search engines and users.
We improve load speed, mobile responsiveness, and page stability to meet Google’s Core Web Vitals.
We fix crawl errors, update sitemaps, and ensure all key pages are properly indexed.
We build high-quality backlinks that improve your website’s authority and help it rank higher in local search results. Every link is chosen for relevance and long-term value, strengthening your site’s position against competitors.
Each campaign begins with analysing your top-ranking competitors to uncover link opportunities in your industry.
We then secure placements on trusted local directories, niche websites, and content platforms that align with your business.
Every backlink is reviewed to ensure quality, context, and impact. This steady approach builds domain authority, drives referral traffic, and supports consistent growth in search visibility.
We earn links from credible local directories, industry partners, and niche sites.
We analyse your competitors’ backlink profiles and secure the links they’re missing.
We analyse your top competitors to see what drives their rankings and how you can surpass them. This reveals where you stand in local search and what’s needed to gain stronger visibility and more qualified leads.
Our review covers competitor keywords, backlinks, content strategy, and GBPs. We identify ranking gaps, content opportunities, and weaknesses that can be turned into quick wins for your business. This insight allows us to build strategies that target the same opportunities your competitors rely on to stay visible.
Using this data, we build a clear action plan designed to outperform your competitors in every key search area. You’ll know exactly what works for them and how we’ll help you do it better.
We uncover keywords and topics your competitors rank for and use them to expand your reach.
We track competitor backlinks, page performance, and local visibility to identify areas you can overtake.
See how a well-built local SEO system drives consistent calls, improves rankings, and turns search visibility into real business growth.
Attract customers who are actively looking for your services in your area. We optimise your visibility on Google Search and Maps to capture genuine local demand. The result is a consistent stream of high-value leads that grow your business month after month.
Turn website visitors into paying customers with pages designed to convert. We optimise your layout, messaging, and calls-to-action to make it easy for people to enquire or call. You get more booked jobs from the traffic you already have.
Stay ahead of competitors with strategies that build trust and long-term visibility. We combine technical improvements with local content and authority building to keep your rankings stable. Your business remains visible to customers even as search trends change.
See exactly how your marketing translates into calls, leads, and revenue. Our reporting gives you clear data on what’s working and where new opportunities are. You stay in control with transparent results that prove ROI.
When you’re deciding who to trust with your business, nothing matters more than results. Here’s what service business owners like you have experienced with Opt Digital:
From the very start Ben has shown me that he knows his shit, from designing, planning, follow ups, service and implementation of our new website with our own flavour infusion imbedded it, and SEO strategy into the future so new clients can find us when Googling was a euphoric experience. Ben and his team (Jeff) have been superb.
Building a website is not a cheap exercise, but we saw it more of an investment to bring our existing website into the future, and get it working for us. Ben also tailored the package to fit our budget.
There were just couple of little gremlins to work out of the system as you would expect with the digital world, but even dealing with the gremlins was fast and efficient and no fuss.
I have no hesitation in recommending OPT Digital, and just hope that my competitors dont find them too, as they have been huge for our business.
Opt Digital did an amazing job creating our new Security business website! From start to finish, their customer service and technical knowledge were outstanding. Ben was fantastic to deal with — professional, attentive, and genuinely interested in understanding our needs.
He went above and beyond to deliver exactly what we wanted, and the end result exceeded our expectations. I was referred to Opt Digital by a close friend who had multiple websites done by Ben, and now I can see why. His knowledge, experience, and dedication are exceptional.
Highly recommend Opt Digital and Ben to anyone looking for quality web design and outstanding service!
We’ve been working with OPT Digital on a full website overhaul, SEO strategy, and a range of lead generation tools for Flow Pro, and the results have been outstanding. From the very first interaction, Ben has been an absolute star — always available, forward-thinking, and genuinely invested in our success. His approach is proactive, clear, and results-driven. Since launching with OPT, we’ve seen measurable improvements week after week. If you’re serious about growing your business online, I would highly recommend Ben and the team at OPT Digital. Exceptional service and even better results.
I am incredibly impressed with the job Opt Digital did on our business web re-design. From start to finish, the entire process was seamless. Ben, the main point of contact, was exceptional in his communication. He kept us informed about every little detail, ensuring we were always in the loop. His responsiveness and attentiveness made the experience enjoyable and stress-free. I highly recommend Opt Digital for anyone needing professional web design services!! Go check out the Full Swing Fencing website to get a better idea on the quality of work they produce.
Ben and the team have done an amazing job not just in developing our new website, as well, they deep dive into our entire industry and looked at how we were performing across all of our platforms and took that into account when building the website. This has been our fourth website build in 12 years, and the service and relationship that has been had by us from them is levels above Everyone else we’ve used.
The amount of work that we have had to do for this website has been very little and this has helped us continue running our business.
I cannot recommend opt Digital enough. I would give it six stars if it was an option.
Big thanks to Ben and the team at OPT Digital for the awesome work building our website. The site looks great, we’re already seeing lots of visitors, and the whole process was smooth from start to finish.
Communication was clear and easy throughout, highly recommend!
Ben and his team have been amazing. The support that they have given us has been beyond our expectations, nothing is too much trouble for these guys, we have started seeing results really quickly as well!
Absolutely brilliant. Jeff and Ben have designed us the perfect website. They have listend and communicated with us through every step. Communication is A+++. They have been easy to contact and never ignore stupid questions! They have gone above and beyond with what they’ve done for us and the website. The website has been made easy for me to be able to maintain and update myself but Jeff and Ben are always there to help when I’ve gotten stuck. Thank you Jeff, Ben and rest of team at Opt Digital!
I couldn’t be happier with the website redesign. From day one, the team made everything straightforward and stress-free. Communication was clear and consistent, so we always knew what was happening and what to expect next. They really listened to our ideas and also brought their own creative touch, which made the end result even better than I imagined. The site not only looks amazing, but it also runs smoothly and feels professional. If you’re looking for a group that actually cares about the quality of their work and about making your life easier during the process, I’d absolutely recommend them.
At Opt Digital, we help tradies and local businesses get found, get leads, and grow. Whether it’s Local SEO, web development, or running Local Service Ads that actually deliver calls, we build strategies that bring real results — not just traffic.
Get your business seen by customers who are ready to call. We build your visibility across maps and search so you own your local area and take the jobs your competitors are missing.
Not sure why you’re stuck on page two? Our audits show you exactly what’s holding you back and give you a clear roadmap to climb the rankings. No fluff, just the facts you need to move forward.
Your website should be more than an online brochure. We design fast, mobile-friendly websites built with SEO at the core — turning visitors into paying customers day and night.
For businesses that want leads now, we set up and manage Google Local Service Ads. It’s a fast, verified way to get calls coming in while your organic rankings build.
Getting traffic is only half the battle. We analyze your site and fix the leaks in your funnel, making small changes that deliver big jumps in leads and revenue.
Every call they get could have been yours. Don’t let them keep taking the work in your area. Book a free strategy call today and see exactly what it takes to put your business at the top of Google — where the jobs really come from.
