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Straight talk on local SEO

Plain-English guides for trade and home-service business owners: how Google Maps really works, how to win more reviews, and where your marketing money should go first.

Latest · Google Maps

How Google Decides Who Shows Up in the Maps Top Three

Google picks the Maps top three using relevance, distance and prominence. Here is what each factor means for a trade business, and which ones you can change.

12 September 2026 · 4 min read Read the article

All articles

Written by the team that runs these campaigns every day.

Google Maps

Why You Rank in One Suburb and Vanish in the Next

You're top three near your base and invisible across town. Here is why Maps rankings shift by suburb, how to see the real picture and what widens your reach.

4 September 2026 · 4 min read
Google Maps

The Google Business Profile Checklist for Trade Businesses

Your Google Business Profile is often the first thing a customer sees. Work through this checklist once properly, then keep it tidy.

27 August 2026 · 4 min read
Reviews

How to Get More Google Reviews Without Being Pushy

A simple, policy-safe system for getting Google reviews every week: ask at the end of the job, send a one-tap link by text and reply to every review.

19 August 2026 · 4 min read
Websites

Why a Single Services Page Is Costing Your Business Jobs

A tidy list of services on one page looks fine, but it makes you less relevant for every job on it. Here is how to structure service and area pages properly.

11 August 2026 · 4 min read
Strategy

Local SEO, Google Ads or Local Services Ads: Where to Start

Three ways to get found on Google, three very different timelines and costs. Here is where a trade business should put its first marketing dollar.

3 August 2026 · 4 min read
Strategy

How Long Local SEO Really Takes: What to Expect in 90 Days

How long until local SEO works? It depends on a few things you can check. Here is a realistic range and what your first 90 days should look like.

27 July 2026 · 4 min read
Strategy

Seven Signs Your SEO Agency Isn't Working for Your Business

The reports arrive, the invoice goes out and the phone rings about the same. Here are seven signs it's time to ask your SEO agency harder questions.

20 July 2026 · 4 min read

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