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Plain-English guides for trade and home-service business owners: how Google Maps really works, how to win more reviews, and where your marketing money should go first.
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Written by the team that runs these campaigns every day.
Roofing SEO in New Zealand: How to Rank for Roof Replacement
Roofing is the most competitive trade in every New Zealand city. The two things almost nobody publishes here, the consent rules and the corrosion zones, are what make a roofing site rank.
How to Write Blogs That Rank in AI Search: A New Zealand Guide
Answer engines do not read a page the way a person does. They extract. Here is the structure that makes your page the cheapest thing on the internet to quote, and why New Zealand businesses have an unusually open run at it.
Google Business Profile Suspended? How to Get It Reinstated
A suspension takes your Google leads to zero while you wait. Here is what causes one, how the appeal works, and the New Zealand paperwork that gets a profile back.
How to Change Your Google Business Profile Name Safely
The business name is the heaviest field on a profile and the one most likely to get it suspended. Here is how to change it without losing the listing.
Google Business Profile Categories: How to Pick and Change Them
Your primary category does more work than any other dropdown on the profile. Here is how many you can have, how to change them, and how to read what competitors use.
How to Add a Second Location to Your Google Business Profile
One pin only ranks a few kilometres from where it sits. A second profile fixes that, but only if the location is real and only in a city big enough to need it.
How to Get Your Business on Google Maps in New Zealand
Getting on Google Maps is free and takes about twenty minutes. Getting found once you are on it is the part most businesses skip.
Why Your Google Review Isn't Showing, and How to Get It Back
A customer says they left you a review and you cannot see it. Usually that is Google's spam filter working, and usually it is triggered by how the review was asked for.
How to Merge Duplicate Google Business Profiles
Two listings for one business split your reviews and your rankings between them. Here is how to find duplicates and what Google will and will not merge.
Can You Pay Google to Rank Higher in the Map Pack?
No, you cannot buy a map pack position. Here is what you can buy, why it looks like competitors have paid, and what is actually holding the top three.
Is SEO Worth It for a Small Business in New Zealand?
SEO is worth it when one extra job a month covers the fee. Here is the arithmetic, honest New Zealand price ranges, and when the answer is genuinely no.
How Much Does a Website Cost in New Zealand?
New Zealand website quotes range from a few hundred dollars to tens of thousands for what looks like the same thing. Here is what actually drives the number.
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