Local SEO
Local SEO Audits
Website Development
Google Local Service Ads
CROWhy electrical is won in the map pack
Faults are urgent and searched plainly: no power, tripping breaker, burning smell. Those calls go to whoever is close, visible and answering, which makes suburb level ranking worth more than any brand campaign.
The upgrades are where the margin is. Panel and switchboard replacements, EV chargers, rewires and solar work are researched before anyone calls, so the pages that answer the obvious questions in plain English win a disproportionate share of them.
What we do
Everything that decides whether a fault search in your area reaches you or the business down the road.
- Profile built for callouts. Categories, emergency availability, service area and monthly job photos.
- Suburb level rank grid. Fault and upgrade searches tracked separately across your patch.
- Service pages that answer questions. Switchboards, rewires, EV, lighting, with real detail and ranges.
- Compliance and safety proof. Licence, insurance and testing information where it converts.
- Review system. Asked after every job, steered towards the services and suburbs you want.
- Call and form tracking. Split by fault work and project work.
Who it is for
- Residential electricians and rewire specialists
- Emergency and fault finding businesses
- EV charger and solar installers
- Commercial maintenance electricians
- Businesses relying on builder referrals
How to rank, step by step
Grid the fault searches first
No power, tripping breaker, burning smell. They are the most urgent searches in the trade and they are measured suburb by suburb across your service area, because that is how they are served.
Make the profile answer the panic
Emergency service listed, hours that match who actually answers, service area drawn to real travel time, and photos of your city jobs. A profile that looks dormant loses the call.
Build the upgrade pages properly
Switchboards, rewires, EV chargers and lighting, each with what is involved, what it depends on and a realistic range. These are researched before anyone calls.
Cover the housing you actually work on
Whatever your city has most of, from old boards to new subdivisions, named on the page so the right homeowner recognises their own house.
Get licensing and safety proof on the page
Licence numbers, insurance and testing detail near the call to action. Electrical is a trust purchase before it is a price one.
Track calls by job type
Faults and upgrades reported separately, so you know which pages are buying which work.
Mistakes we see
- One page for everything from a light switch to a rewire.
- No emergency wording anywhere, on a business that takes emergency calls.
- No price ranges at all, when the homeowner is only trying to work out if a rewire is 5k or 25k.
- Licence numbers buried in the footer instead of next to the call button.
Frequently asked questions
What produces work fastest for an electrician in your city?
The fault searches, because they are urgent and specific, and because most competitors have no page for them. Upgrade work follows as the pages age and the reviews build.
Are EV charger searches worth targeting?
In most of your service area, yes. Volume is growing, the competition is still thin, and the job leads to panel work. It is one of the few places in this trade where you can take a position in weeks.
Do we need separate pages for commercial work?
Yes. Commercial buyers search differently, screen on compliance and response times, and will not read a homeowner page. It belongs on its own page with its own proof.
How do you handle after hours calls?
We make sure the profile says what is true and that the number is answered. If you cannot staff nights, an answering service that books jobs beats voicemail every time.
Is there a lock-in contract?
No. Month to month, always.
