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CROWhy roofing is won in the map pack
The first search is a repair search. It is urgent, specific and far less contested than the reroof terms every roofing company chases, and it is the front door to the five figure job three weeks later.
The second half is trust. A your city homeowner comparing quotes is trying to work out who will still answer the phone in two years, so materials, warranties, licensing and photos of roofs that look like theirs do as much work as the rankings.
What we do
The work that gets you in front of both the leak search and the reroof decision, in the areas you can service.
- A profile that looks like a roofer. Categories, services and a photo library by roof type and suburb, updated monthly.
- Rank tracking by job and suburb. Repairs, reroofs and materials tracked separately across your region.
- Pages by roof type and area. Written for the housing stock that actually exists in your patch.
- Proof built into the page. Licensing, warranty detail, and before and after photos arranged for a five figure decision.
- Seasonal content ready early. Storm and leak pages live before the weather, not after it.
- Call and quote tracking. Every enquiry tied to its search and job type.
Who it is for
- Reroofing and roof replacement companies
- Roof repair and leak specialists
- Metal, tile and membrane installers
- Roofers who rely on builders and agents for work
- Businesses with quiet winters
How to rank, step by step
Separate repairs from replacements
They are different searches, different buyers and different pages. We grid your service area for both so you can see which one you actually rank for today.
Build the repair content first
Leaks, storm damage, flashings and spouting, written the way your city homeowners describe the problem. This is the cheapest traffic in roofing and it feeds every reroof quote.
Then the roof types you want to sell
Metal, tile, membrane and whatever else your city housing actually has. A page per type outranks a services page trying to cover them all.
Put the proof where the decision happens
Licensing, warranties, insurance and before and after photos of roofs in the same suburbs, on the page, not buried in a gallery.
Collect reviews by suburb and job type
A review that names the suburb and the roof type moves the searches that pay. Ask at handover, every time.
Track quote requests, not traffic
Calls and forms tied to the search, so you can tell the difference between traffic and a quotable job.
Mistakes we see
- Only chasing reroof keywords, and ignoring the repair searches that produce the quotes.
- A gallery with no location or roof type named, which is invisible to search and unconvincing to buyers.
- Publishing storm content after the storm.
- No answer on price ranges anywhere on the site, which loses the homeowner who is just trying to work out if they can afford it.
Frequently asked questions
How long before roofing SEO produces quotes in your city?
Repair and leak searches usually move in 60 to 90 days. Reroof terms take longer and keep building. The reroof quotes tend to arrive through the repair work, which is why we build that content first.
Is roofing seasonal here?
Yes, and search follows the weather in your city. Leak and repair searches spike with the first serious storms, and replacement research builds in the calmer months. The content has to be live before the season, not during it.
We mostly work for builders and agents. Does this help?
It adds the higher margin work. Builder and agent work is steady but priced tightly, and direct homeowner enquiries are the jobs where you set the price.
What do you need from us?
Photos of finished roofs by type and suburb, your licensing and warranty detail, the work you want more of, and someone who answers the phone.
Do you guarantee number one rankings?
No, and nobody honest does. We guarantee the work, the reporting and that you will see exactly where you sit in every suburb every month.
