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CROBlog, page 2
Page 2 of 3. Older guides on Google Maps, reviews, websites and AI search for trade businesses.
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Written by the team that runs these campaigns every day.
Builderscrack, Hipages or Ranking Your Own Profile?
Lead platforms give you work this week. Ranking gives you work that keeps arriving. Here is the honest comparison for a New Zealand trade business.
Will AI Search Replace Google for Local Businesses?
AI is not replacing local search so much as changing who gets recommended. The businesses answer engines can find are taking work that used to go to whoever ranked first.
How to Rank a Roofing Company on Google Maps
Roofing is one of the most competitive local markets there is. Here are the six things that decide whether you appear in the map pack, in the order to fix them.
How Google Decides Who Shows Up in the Maps Top Three
Google picks the Maps top three using relevance, distance and prominence. Here is what each factor means for a trade business, and which ones you can change.
How Plumbers Get Leads From Google Maps and AI Search
Most plumbing marketing advice stops at the Google profile. Here is the full sequence, including AI answers and the missed calls that quietly cost you a third of your jobs.
Why You Rank in One Suburb and Vanish in the Next
You're top three near your base and invisible across town. Here is why Maps rankings shift by suburb, how to see the real picture and what widens your reach.
The Google Business Profile Checklist for Trade Businesses
Your Google Business Profile is often the first thing a customer sees. Work through this checklist once properly, then keep it tidy.
How to Get More Google Reviews Without Being Pushy
A simple, policy-safe system for getting Google reviews every week: ask at the end of the job, send a one-tap link by text and reply to every review.
Why a Single Services Page Is Costing Your Business Jobs
A tidy list of services on one page looks fine, but it makes you less relevant for every job on it. Here is how to structure service and area pages properly.
Local SEO, Google Ads or Local Services Ads: Where to Start
Three ways to get found on Google, three very different timelines and costs. Here is where a trade business should put its first marketing dollar.
Where Your Business Address Should Be to Rank on Google Maps
Google Maps is proximity weighted, which means the pin on your profile sets your ceiling before you optimise anything. Here is how to pick the address and verify it properly.
How Long Local SEO Really Takes: What to Expect in 90 Days
How long until local SEO works? It depends on a few things you can check. Here is a realistic range and what your first 90 days should look like.
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